Hi Juliette, can you tell us a bit about yourself & how long you've been painting professionally?
I’ve always been creative and had all sorts of art and sewing projects going on, but I didn’t ever think I could do it all as a career until I was fired from the first job I ever really loved in the summer of 2009.
Being fired was the last straw at that point in my life. It left me heartbroken and not knowing what to do next. So I took the summer off to refuel my spirit and did what I loved most as a child, dragging out all of my art supplies onto a big blanket in the backyard and creating in the sunshine all day.
Friends and family saw these paintings when they’d come over (it was the first time I’d actually put my artwork out on display in my own home). They suggested I have a gallery show, so I asked about hanging artwork at the library. The next month I had my first local art show and hosted an opening.
Instead of applying for a new job, I signed up for an online business class, bought a printer and packing supplies, started a blog, opened an Etsy shop and worked really, really hard to build my business and grow it all in a direction I love.
When & how in that journey did you discover your love of Mixed Media?
I’ve always had a collection of art supplies (crayons, markers, papers, printing supplies, sewing supplies, watercolors, oils, pastels, spray paints). But whenever I would sit down to paint, I didn’t know what to create, so I would end up with something abstract and I never connected to it.
When I started these whimsical paintings, I was really drawn to folk art and paintings of girls that reflected something in their surroundings. So I began painting what I was drawn to and used whatever I had in my supply collection to get the look I wanted. If pastels didn’t work on top of oils, then I’d try watercolors and see what would happen.
I’m lucky to have been raised by parents who encouraged me not to have boundaries. It just always made sense to me to experiment and use whatever I had beside me and to try new things. I never thought there was a right or wrong way. It’s something I used to see as a weakness because I always felt I was supposed to fit into a box and follow the directions (like you’re told to in school). But then I realized it’s all part of my creativity and really an incredible strength that not everyone has.
When people started asking me to share more of it, that’s what led me to posting video demonstrations and hosting my own online courses and community.
When starting a new piece of work, staring at a blank canvas can be daunting. What is your go-to/favourite method you use to create your backgrounds & what are your favourite supplies currently?
One thing I am loving right now is painting on book pages. That way there is no blank page.
I fill up the book pages with layers of papers and paint the same way I would any other background I create. Sometimes I’ll journal on the book pages and rip up those pages, glue them down and add layers of acrylics, inks, water soluble oil pastels, glitter and more papers.
Creating backgrounds for me is an emotional burst that I need to get out. At that point in my painting, I am not thinking about what I am going to paint. It’s all about playing. So I set out all of my art supplies (like I loved to do as a child) and grab whatever I feel like using in the moment. I don’t think about my backgrounds, I just layer and go. If I have extra paint on my fingers, I smear it. If I make mud, it’s okay, it’s just my first layer and I will cover it up.
That’s my thought process when it comes to the blank canvas and knowing that I will probably cover it up makes it less intimidating.
Some of my favorite techniques right now are adding a layer of my favorite color acrylic ink on top of a muddy background I don’t like to keep the texture showing underneath but add a pop of color. I also adore using stencils and spray inks or spray paints or gluing down layers of lokta paper, tissue papers or vintage maps to add layers and definition.
I like to keep things fun and easy for myself, which is why I start with simple shapes whenever I begin a new character too.
When you work for yourself you have to wear many hats & take on many roles. Sometimes I find no room to fit in anything creative into my day! Can you give us any tips on how you organise your working days to ensure you have time to create & what percentage of your time is 'creative time' during the week versus everything else.
I’ve made being creative as much as possible my main business priority. However, organizing my days and making time for that creativity has been a learning process.
For me, I am happiest and feel most connected and calm when I am creative. I started my business so I could create and share what I create with the rest of the world.
When I get all wrapped up in the “work” side of business I feel stressed out and am never my best self. When I found myself so focused on the business side that I was going mad and only allowed a sliver of time to create, I realized that was just not how I wanted to live.
I’ve found that by taking time to create and be calm (taking walks in nature, doing yoga, sipping tea and mediating) I make better decisions, have more energy and really enjoy my life, which is the reason I am living anyways.
I realigned my goals to match the way I wanted to live and feel every day. I analyzed how I work best, realizing I must compartmentalize my business tasks and do a bunch in one afternoon, staying focused on them in the moment rather than stopping to check email or facebook.
I need huge chunks of what I feel is free time to create and be inspired, so I’ve grown my business around that idea.
That means I have cut out a lot of projects that I always thought I wanted (like licensing deals and having a clothing line). I looked at why I wanted those things rather than chasing the dream, thinking it was the right next thing to do. Then I cut out pretty much anything I wasn’t fully loving to do and either delegated it to someone else or cut it out of my business.
I also watch my time on social media and when researching what other people are doing.
Instead, I’ve made things that I love to do and do naturally, like painting and photographing, part of my business. My days are filled with painting, journaling, taking photos, and gathering up inspiration.
I’ve made it my priority to be creative and to have my business run around my creativity and what I need and what I can share best. That leaves me so much more time and energy to enjoy life and the things I love outside of my business- like spending time with my husband, my family and friends, staying healthy and living well and traveling.
For anyone trying to turn their passion in life into their career it can leave you feeling vulnerable- you want to succeed so badly that you can start to doubt your abilities & whether or not you can succeed. We all have these thoughts & emotions at some point on our paths. Most of us compare ourselves to others also, which can leave us feeling depleted. How did/do you overcome any negative thinking about your business & career as an artist?
When I first started painting again in the summer of 2009, I set up a room as my studio and filled the walls with photos of artwork I loved. And I could not paint.
If I did paint, it was never as good as what was on the walls. And it was way too similar to what was on those walls. I couldn’t actually create what I needed to until I took all of those inspirations down and stopped looking at them.
I was also lucky to have had some eye opening experiences that were heart breaking at the time, but which taught me to stay on my own track and make the decisions that worked for me.
I remember feeling like it would never happen. That everyone was doing better than me and that they had all of the answers. Those thoughts were so self-defeating. They kept me from actually creating my work, putting out into the world what I needed to share and making the things that only I could create.
I would go back and tell myself that it’s a process. That if you follow your heart and really work hard, it will all work out. I threw darts at so many things (local art shows, getting featured on blogs, magazine submissions, trying wholesale). It all made me really crazy because I was doing it all at once. I was so busy. But doing all of those things helped me see what I really wanted and what worked and didn’t work for me. Slowly, I realized it was okay to say no and cut out those things that didn’t work.
I had to have faith in my own ability and in my own creativity. It definitely gave me ideas whenever I’d look at others and see how they seemed to be making it (maybe they sold wholesale, had licensing deals, sold calendars and lockets, got into licensing, had their art on fabric, or released free videos). But, for me, it was so easy to get sucked into the idea and outcome of it all.
What helped me was to look at what reaching those goals meant in the long term and in my every day. Maybe you travel and teach all over the world, but never get to see your family or really explore a city. Those things to me were more important.
I also talked with a lot of the people I admired and who I thought had it all. Many were exhausted or having health problems, which helped me reprioritize. Some really loved what they were doing, but when I heard the details, I realized it just was not for me.
I have made a point of analyzing my life and business and making sure that what I do every day aligns with my overall life goals.
For anyone starting out following their creative dreams what did you find was the best way to get your work out there & seen? i.e Facebook? Blog? Etsy Shop? A combination of all?
I can spend too much time on social media, so I’ve had to make it simple for myself and have all of my social media connected to my instagram posts, so one post from my phone goes out to instagram, my facebook business and personal pages, twitter and tumblr. I also love pinterest, so I set aside time to browse there too (but no more than 10 minutes) and definitely not to any point where I start to feel bad about myself and assume everyone else is better than me.
I try and focus on what I love doing (that’s the only way I’ll stick with something… if I’m enjoying it or make it easy enough for myself). I enjoy writing and sharing photos and my creative process, so that’s what I blog about twice a week (it used to be 3-4 times a week, but that was something I needed to cut back on to allow more time to create and share my artwork).
Obviously, if you’d like to build a business, you need a way for customers to purchase what you have to offer. I found you can choose whether that is an etsy shop, ebay or paypal buttons on your website. However I assumed that when I opened my etsy shop, people would come. And that did not happen.
For me, it took promoting my shop on social media and on my blog (and not in a fake, sales-y way I hated, but in a way that I was excited about). It also took me thinking outside of myself and visiting other people’s blogs and taking the time to genuinely give them support, comments and kindness (I love doing that and start every morning off with an act of kindness).
The most important thing that I have found is to stay consistent and to put yourself out there in a way that fits you. It’s also important to have a website and newsletter list (and a way for people to sign up for it easily on your website). Then it’s also important to be consistent about sending a newsletter out.
What other artists are inspiring you at the moment?
Thanks so, so much for taking part, please tell us where can we connect with you?
I’d be delighted to connect more on my website:
www.juliettecrane.com
And I teach online courses here:
www.juliettecrane.com/courses
